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Marketing 101
Have you ever wondered how the marketing machine works? This course equips the average consumer with the ability to utilize marketing principles in their daily lives. Throughout the course, you will gain knowledge of marketing fundamentals and be able to identify key elements of a successful marketing campaign.
About this Course
Learning Targets
Class 1
- Students will learn how to create demand for a product, how to craft a narrative, the uses of marketing in daily life, how to tailor to the consumer, and strategies on improvisation.
- Students will create a marketing strategy for a basic business.
Class 2
- Students will learn the importance of branding, how to distinguish a product amongst the competition, the importance of brand recognition, how brand exposure works, and how brand loyalty is built.
- Students will create a basic branding strategy.
Class 3
- Students will learn how to identify the essential elements of an advertisement, what the ideal setting for an ad may involve, how to decide on the medium through which an ad should be placed, advertising before Web 2.0, and what a successful ad campaign is.
- Students will create an effective advertising strategy.
Class 4
- Students will learn what strategies facilitate successful marketing campaigns.
- Students will create a marketing campaign.
Homework
Homework not included
Meet Your Instructor: Robert Wiggins
Hi! I’m Robert Wiggins. I’m currently pursuing a bachelor’s degree in business and have over 6 years of field experience in marketing and advertising. I handcraft advertisements and marketing campaigns for clients, from gourmet restaurants to musical talents, and everything in between.
Real Reviews from Real Parents
4.9 out of 5
Ray
My 3 sons ages, 10 1/2, 9 and 7 started using Juni in early June 2020 and absolutely love it. The instructors are college age kids and they relate to my boys very well. My oldest is doing both the coding and math tracks and I feel like he will be way ahead of his 5th grade class come the fall. Once the other two are old enough I will certainly be enrolling them in math as well.
Tarun Mehta
Juni has been amazing for my daughter. She is a reluctant learner when it comes to Computer Languages, but the Juni instructors have been engaging to her at a level where she feels comfortable with them and they manner in which they present the curriculum. They understood my ask that I Wanted her to start liking computer languages, and they are presenting the information in a way that is fun and relatable. I am very happy with my Juni experience and my daughter's journey with Juni so far!
Pooja
I have two boys taking classes and the Juni takes the time to match the right instructor for my children. They are patient and very consistent in their teaching. The boys are thoroughly enjoying their class and love accomplishing and learning new things!